Hey, New Hazlett Theater!
THIS BRAND IS YOUR BRAND.

Hello Team,

We are embarking on an exciting journey to revitalize and redefine our theater's brand identity. This isn't just about a new logo or color palette; it's about articulating the soul of our organization and ensuring our public image truly reflects the incredible work we do.

To build a brand that is authentic, compelling, and effective, we need to start with a rock-solid foundation—and that foundation is your insight.

We are asking every member of this group to thoughtfully complete the Branding Questionnaire provided below/in this document. Your responses are not just helpful; they are critical. They will serve as the essential blueprint that guides our creative team in developing a brand strategy that achieves our business goals, connects powerfully with our audience, and clearly sets us apart in the Pittsburgh arts community.

NOTE: Please submit this completed form by Tuesday November 25th.