SUSTAINABLE FUEL BRIQUETTES
What if there was an affordable alternative to charcoal in Kenya that didn’t contribute to deforestation? This is the question a group of Penn State University students posed to themselves one semester. Their answer: turn the highly invasive Water Hyacinth plant into a sustainable cooking fuel for the Kenyan people. They named this renewable fuel Greenbriq.
We took the idea of plant-based cooking source and created a brand system that could be implemented across their growing materials. The use of a green flame and friendly typography causes the brand to be memorable and approachable for investors.