SCIENCE AND MAGIC

 

LEONA’s

Leona’s Ice Cream is focused on one simple goal: making an ice cream that every belly can enjoy. They have produced an ice cream product that is 100% real dairy and also 100% lactose-free. Every pint and sandwich is small batch and as local as possible. 

After being on the market for a few years, they had reached a point where they knew they needed to step up their game. We were charged with maintaining their retro identity while also elevating and polishing their look to stand out against a sea of competition. The result is brand system that mixes the retro personality with a touch of modern sophistication and is expandable to include both their ice cream sandwiches and pints.


SCOPE

Brand re-fresh
Packaging
Promotional Materials
Photography: Matt Dayak 
Photo Styling: Kim Fox

CLIENT TYPE

Food and Drink
Restaurant

 
 
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