SCIENCE AND MAGIC
Leona’s Ice Cream is focused on one simple goal: making an ice cream that every belly can enjoy. They have produced an ice cream product that is 100% real dairy and also 100% lactose-free. Every pint and sandwich is small batch and as local as possible.
After being on the market for a few years, they had reached a point where they knew they needed to step up their game. We were charged with maintaining their retro identity while also elevating and polishing their look to stand out against a sea of competition. The result is brand system that mixes the retro personality with a touch of modern sophistication and is expandable to include both their ice cream sandwiches and pints.