WHAT’S POSSIBLE IS UP FOR NEGOTIATION
Visionary Effects is a design and fabrication studio located in Pittsburgh, PA. They take on some of the most unique jobs in the business, including animatronic babies. There’s no job too large or too outlandish for these guys to tackle.
The need was to create a brand identity that portrayed both seasoned experience and a creative playfulness that kept the studio approachable. By using simple shapes, bold typography, and the idea that “what’s possible is up for negotiation”, we developed a brand system that’s flexible and memorable.