QUIT BEING A BROKEN RECORD - WIN ONE.
AIGA Pittsburgh - PGH365
PGH365 is an annual design competition held in Pittsburgh, PA, by the AIGA. The event strives to bring together designers from all creative disciplines, years of experience, and backgrounds to connect and win bragging rights for the year.
In 2017, we were asked to create the event branding for the year. Since the event is comprised of designers from different disciplines, we decided to look at what makes us the same. What’s one thing we all have in common? We complain. And we start to sound like broken records. Instead of dwelling on the negative, we decided to make complaining (or lack there of) into a positive visual that played throughout the event materials. Quit being a broken record - win one.